Insights
The studio journal.
What we have learned running launches and building names. No listicles.
Strategy
What a bestseller badge is actually worth
The badge sells consulting, not books. Here is how to tell when chasing it makes sense and when it wastes a launch.
June 18, 2026 · 6 min readRetail
Review velocity beats review count
Two hundred reviews earned over two years move a listing less than sixty earned in three weeks. The reason is retail ranking mechanics.
May 30, 2026 · 5 min readBrand
The author website that earns its keep
Most author sites are brochures. The ones that matter do three jobs, and everything else on the page is decoration.
May 12, 2026 · 7 min read